Search results for "automobile industry"
showing 3 items of 3 documents
Predicting consumer purchase intention toward hybrid vehicles : testing the moderating role of price sensitivity
2020
PurposeToday, global warming is one of the most acute challenges in the world, prominently caused by greenhouse gases. The introduction of hybrid-vehicles (HVs) is thus, one of the industrial initiatives to tackle this challenge by allowing at least some proportionate reduction in global-gas-emissions. Such initiatives like HVs have also affected the consumers’ green-purchase-intention (GPI). Hence, underpinned into the theory of planned behaviour (TPB), this study aims to analyze consumers’ response in terms of GPI for HVs, in addition to exploring the moderating-effect of price-sensitivity between independent-variables (attitude, subjective norms and perceived behavioural control) and con…
Alliance portfolio diversity, organizational slack, and firm performance
2013
In this paper we analyze whether and how the availability of internal resources in the form of slack influences a firm ability to deal with partner diversity in its alliance portfolio. Alliances with diverse partners provide access to a broader pool of complementary resources, but they also entail significant coordination costs. In this context, we argue that slack acts as a doubleedged sword that can either facilitate or hinder the management of interdependencies among different alliance projects. Accordingly, we further argue that the net impact of slack will depend on the firm’s experience in dealing with the challenges posed by portfolio diversity. Empirical analysis on a sample of firm…
Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology
2021
This study conducted an in-depth analysis of the factors affecting consumers’ intention to purchase and willingness to pay more for an electric vehicle (EV) in the developing-country context, extending the theory of planned behavior with two new variables: environmental concern and willingness to pay (WTP) a premium. Survey data were collected from 358 responses and were analyzed using partial least squares structural equation modeling. Multi-group analysis was conducted, and the moderating role of gender was examined. The findings showed the significant effects of the theory-of-planned-behavior variables and environmental concern on EV technology purchase intention. The present study provi…